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Pravana To Roll Out 100% Vegan Products

Nevo line is housed in 100% biodegradable packaging.

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By: TOM BRANNA

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On Oct. 1, Pravana will launch Nevo, a new line consisting of 100% vegan shampoos and conditioners, as well as three treatments (a deep conditioner, a color lock leave-in and an oil). In addition, all of the Nevos product will come in 100% biodegradable packaging. Each product in the collection contains Pravana’s exclusive Drops of the Amazon, a natural complex derived from mulateiro extract, babassu oil and brazil nut oil. “We wanted to create a hair care collection that goes beyond p...

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